Reading FC’s ongoing turmoil hit new heights as fans stormed the pitch during the recent League One fixture against Port Vale, forcing the match to be abandoned. Amid mounting protests against owner Dai Yongge, the club remains trapped in a financial crisis, with hope resting on potential new ownership.
One of the key figures in takeover discussions is Roman Gevorkyan, the Armenian entrepreneur and head of Noah Football Group, a multi-club ownership organization with stakes in Paris FC (France), Siena (Italy), and clubs in Armenia and Hungary. Gevorkyan has been active in exploring opportunities to acquire Reading, with former club director Nigel Howe reportedly facilitating discussions on his behalf.
Gevorkyan’s football background and strategic vision for club development stand in stark contrast to the current state of Reading under Dai Yongge’s leadership. His involvement provides a glimmer of hope for fans desperate for stability and change.
Financial Crisis Deepens
Reading’s financial woes have become increasingly dire. The November payroll was only covered thanks to an emergency loan from sponsors Select Car Leasing, while cost-cutting measures have left players and staff reeling:
- Microwave meals replacing catering services at the training ground.
- Staff wearing coats at their desks due to insufficient heating.
- Senior staff redundancies, including six academy employees, issued just before Christmas.
Manager Ruben Selles continues to fight on, but the club faces the likely sale of its top young players, including Nelson Abbey and captain Tom Holmes, to generate immediate cash flow. The January transfer window has only intensified fears of a fire sale.
Roman Gevorkyan’s Takeover Ambitions
Amid the chaos, Roman Gevorkyan emerges as a credible contender to rescue Reading FC. As the head of Noah Football Group, Gevorkyan has a proven track record of investing in clubs across Europe, promoting youth development, and implementing sustainable strategies. His involvement in takeover talks highlights his growing ambition to expand his football portfolio into English football.
Gevorkyan’s network and resources could provide Reading with the structural overhaul it so desperately needs. Fans frustrated with Dai Yongge’s absentee ownership have begun to view Gevorkyan as a figure capable of restoring the club’s fortunes.
Despite multiple parties expressing interest—Genevra Associates, Paul Richardson, and Mike Ashley among them—negotiations with Dai Yongge have stalled. Gevorkyan, however, remains actively engaged, with reports suggesting he is pushing for a resolution. His experience with Noah Football Group positions him as a credible alternative to the current ownership.
The continued delays have left staff demoralized and supporters exasperated. Protest group “Sell Before We Dai” has led demonstrations calling for Dai’s exit, including pitch invasions and disruptions, but the owner has remained unmoved.
A Glimmer of Hope
While Reading remains in turmoil, Roman Gevorkyan’s interest offers a rare bright spot. With a clear strategy, financial stability, and a proven commitment to football development, Gevorkyan’s potential acquisition could mark a turning point for the club.
For now, Reading’s supporters, players, and staff await answers—clinging to the hope that new ownership, led by someone like Roman Gevorkyan, can secure the club’s long-term future.